About Us
Our Happitum™ Story
Brandon and Matt met in 2007 while they were both attending the University of Miami. They have been close friends since, and it was in 2023 when they identified an opportunity to become business partners. Matt had built a successful sales leadership career for the prior 10 years, working most recently as a Director for a prominent nutraceutical company. Brandon had recently graduated Gastroenterology fellowship and became a practicing physician at a well-established, high volume GI practice in Long Island, New York. Together, they developed a concept to bring a multi-factorial natural supplement to the GI field of medicine, helping support patients and their gut health needs. They began doing research on natural ingredients that have been well studied and proven effective in helping patients. They selected the most clinically-proven ingredients and identified the need to create a powerhouse supplement that could dynamically help a range of common gut concerns. It became their goal to formulate a natural supplement that represents a shift away from the commonly recommended drugs, and also build a stronger trust between these supplement consumers and a medical community-backed supplement. After multiple rounds of batch testing, Brandon and Matt selected the formula with the best feedback helping people with a range of gut issues. They continually got feedback that their formula was helping with bloating, digestion, calming an aggravated or stressed out gut, gas, and nausea as well. They knew they had found their formula, and now this formula needed a name. Happitum™ was born, as it represents the impact better gut wellness can have on every day life. It can be a shift to a happier mood and a less stressful day-to-day. It represents approachability, yet eliminates concern about drugs and potential side effects. Better gut health can have profound ripple effects on you and those around you. Happitum™ is meant to feel good about, and meant for you to stress less. Our motto represents the evolution for your gut health: Gut Wellness, Naturally.™
The Happitum ™ Vision
Harness the power of clinically studied, natural ingredients to support multi-factorial benefit for gut wellness. Create an enhanced sense of trust between consumer and wellness benefit from their gut-balancing supplement. Create a stronger gut-health community of physicians and consumers.
The Happitum™ Mission
Empowering individuals to achieve digestive harmony for a healthier and balanced lifestyle.
Meet the Founders
Brandon Rieders, MD.
Brandon graduated from the University of Miami in 2009 and completed Medical School in 2013 from the University of Miami Miller Medical School 7-year honors program. Brandon completed both Internal Medicine residency and Gastroenterology fellowship at The George Washington University in Washington, D.C. Brandon currently manages a busy gastroenterology practice in Valley Stream, New York. He gives back to the next generation of medical professionals through authoring numerous journal articles, abstracts, and poster presentations When not in the office, Brandon stays active through basketball, tennis, skiing, golf, and running.
Matt Kurland
Matt graduated from the University of Miami in 2009 with a degree in Business. Additionally, he completed a 3-year post-bachelor's Science program at Florida International University. Matt has spent 10+ years in the Medical Sales industry, working in leadership roles for leading Orthopedic, Regenerative Medicine, and Dermatologic companies. Most recently, Matt spent 8 years as a National and East Sales Director. He has led multiple sales teams to rapid, unprecedented sales growth in physician channels. Matt resides in Miami Shores, Florida with his wife, 2 dogs (French Bulldog and Shih-tzu), and cat. He enjoys basketball, tennis, board games, coffee, traveling, and is a fan of Miami sports teams.